Building Your Dental Brand…The Key to Recruiting Exceptional Staff?

by Oral Health


For the second year in a row, hiring and retaining staff ranked number one as the biggest challenge dentists are facing. So, what can be done to improve this issue and ease your stress as a practice owner?

You most likely already have a handle on your practice’s branding, which you use to attract patients. But what about your employer branding? This is the reputation your office has as a place to work. Here are a few ways you can improve your employer brand to attract exceptional staff:

Social media: This is the perfect place to demonstrate your office culture and what sets you apart from other dental practices. Post pictures or videos of company events and showcase your personality. Have fun with it!

Job boards/review sites: We know you are using these websites to promote your job openings. But are you making sure your current employees are leaving reviews for future employees to see? Encourage current staff to leave honest reviews about how great it is to work there so potential staff can learn even more about your business.

Website: Even if potential staff come across your job posting from another source, most will be sure to check out your website before applying. Make sure your company’s mission statement and culture are apparent on your site. People want to work somewhere they can trust and share the same values.

As seen in the print issue of Oral Health September 2023

*In October and November 2022 Bramm Research, a third-party independent research house, con-ducted an online survey of active, practicing non-hospital affiliated dentists and dental specialists on behalf of Oral Health. Survey invitations went out to a contact list of approximately 9,000 readers and there were 251 completions, for a response rate of 2.8. With a total sample of 251, the margin of error is plus or minus 6.0 percentage points at the 95 percent confidence level. If, for example, 50% of the sample indicated that agreed with a statement, then we can be reasonably sure (19 times out of 20) of an accuracy within +/- 6.0%. This means that a total census would reveal an answer of not less than 44.0% and not more than 56.0%.

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